Marketing Project : EcoHero’s Fanpal –


For my marketing project we were asked to create a new product and create a marketing plan for this project. We decided to call our company, Ecohero, and we our product is a solar powered fan called Fanpal. We only had to focus on how to do it but I decided to take it a step further and create a full blown promotional plan on how we would market our product to our target market. First, I created the logos for Ecohero and Fanpal respectively then went on to create a blueprint of how the product would look like and finally designed it. To further push our marketing, I created some sample posters for promotion but I was not satisfied with all this static design so I decided to create 2 promotional videos which depicted how our commercials will look like if we actually created this product. The first video caters to our primary target market, Green Conscious People, and the second video caters to our secondary target market, kids and people who love the out doors. I was very happy with the outcome of the whole promotional plan because it was not even required but because I love promotion, I just had to take the initiative and do it.


  • Motion Graphics
  • Print Design
  • Logo Design
  • Packaging


  • Photoshop
  • Illustrator
  • After Effects